Builder stack
What I use to move from opportunity to shipped asset — and to measure whether it worked.
Experimentation
AB Tasty
Build, QA, and run A/B tests, personalisation, and conversion experiments without waiting on engineering.
Build
Lovable
Turn growth ideas into live landing pages, small apps, and internal tools in days instead of quarters.
AI
Claude
Prompt engineering, content creation, data analysis, operative tasks, brainstorming, and strategic planning.
Analytics
ContentSquare
Session replay and journey analysis to understand where user intent drops.
Analytics
Mixpanel
Funnel tracking and experiment impact on activation and revenue.
Lifecycle
HubSpot
Email marketing workflows for activation, retention, and win-back.
Collaboration
Notion
Documentation, project management, and the knowledge base behind every campaign.