Growth projects I built and shipped at PrestaShop — new acquisition channels, retention programs, and continuous experimentation. Click any project to see the full scope and its milestone.
First affiliate program of its kind at PrestaShop, run end-to-end solo.
Became PrestaShop's third line of revenue.
Turned a free tool into a qualified lead source for upsell.
Structured experimentation process applied continuously to both PrestaShop account creation and Marketplace purchase journeys.
Structured experimentation process applied continuously to test new assets, with winners implemented permanently by dev.
Built the sourcing motion from scratch, no prior outreach process existed.
Validated merchant willingness to display the seal, and a possible monetization angle similar to website verification services.