Natalia Diácono
Growth Manager
Personal details
Based in
Nice, France
Experience
9+ years in Tech & Growth
Languages
Spanish · French · English · Portuguese
nataliadiacono@gmail.com
About me
Growth professional with 9+ years building acquisition, activation, and revenue programs in tech companies.
I have a Growth hacking background of continuous experimentation, structured backlogs, and shipping projects independently through no-code and AI tools.
In practice, that means reading user behaviour and intent to find what's worth testing, then building the experiment myself, whether that's a page, tool, asset, or workflow... The data decides what happens next.
Growth Manager, PrestaShop Marketplace
Today. I own end-to-end growth for the PrestaShop Marketplace, a B2B ecosystem selling addons and templates to ecommerce merchants and agencies.
The path in. I moved into this role after results from experimentation work as a Growth Hacker, running continuous tests across the Marketplace and PrestaShop's core product. The strongest churn reduction in 4 years for Business Care is what led to taking full ownership of the Marketplace.
Since then. I've met H2 2025 and H1 2026 revenue objectives by running growth activities across the Marketplace. AI and no-code tools give me the autonomy to ship the underlying assets myself, keeping experimentation agile.
Key result: H2 2025 & H1 2026 revenue objectives met
What I own
Setting the roadmap and running the levers that meet revenue objectives for the Marketplace.
Website, back office, email, ads. Merchandising and campaigns across every touchpoint to drive activation, conversion, and revenue.
Owning the user journey and activation activities for Business Care to reduce churn.
Running interviews with PrestaShop merchants to understand how they personalize and scale their shops.
About PrestaShop
PrestaShop is an open-source ecommerce platform and one of the leaders of the French and European ecommerce landscape, used by merchants of every size.
Market
European leader
A reference ecommerce solution in France and across Europe. Nearly 250,000 stores running worldwide
Model
Open source
Built in the open, with the Marketplace as a key revenue line.
Community
Rich ecosystem
Over 1M community members, 250+ certified experts, and 150+ partners supporting merchants worldwide.